Reader,

I’ve purchased just one water bottle in my life, but have collected quite a few more that were given to me for free.

Water bottles from organizations promoting their brand, much like all the free pens and calendars we see everywhere along the marketing landscape.

The last thing I need is another water bottle. But I almost bought one the other day because of the message printed on it.

“What we do every day matters more than what we do once in a while.”

I find this to be an inspiring thought because it speaks to the value of the unheralded parts of our character.

What do you think?

Until next time, may you continue to do what matters most.

John Certalic

P.S. If you’d like to hear a similarly inspiring podcast, click here to listen to episode 10, Two Features of Every Good Relationship

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